Bea Miller released “it’s not u it’s me” featuring 6LACK last month and now she’s back with an official music video.
The New Jersey singer begins her footage reading a magazine ad titled Learn How To Find Yourself In The Dream World. She then puts on some virtual reality glasses and things get weird. 6LACK appears toward the end in a cloud of smoke.
“I wanted this video to represent that learning to respect and prioritize yourself comes through trial and error, but also that in order to do that you can’t take yourself too seriously. It’s difficult not to be self-critical if you can’t laugh at your mistakes, which is why this video is so playful while also hopefully still getting the point of the lyrics across.”
Watch the Pilar Zeta and Jimmy Edgar-directed “it’s not u it’s me” video below. The track is available on Apple Music, Spotify, and other digital services now.