After announcing a multimillion-dollar deal for 100 Thieves with Cleveland Cavaliers and Quicken Loans owner Dan Gilbert in November of last year, Matt “Nadeshot” Haag now reveals that Drake and Scooter Braun have agreed on terms to become co-owners of his eSports organization and apparel company.
Braun, who represents world-renowned artists like Justin Bieber and Ariana Grande, will also join the company’s board.
Included in the latest investment round is Sequoia Capital, WondrCo, Marc Benioff, Drew Houston, Green Bay Ventures, Tao Capital, and Willoughby Capital. Along with last year’s investment, the funding has now reached a total of $25 million.
100 Thieves currently has teams competing in the popular titles League of Legends, Call of Duty, Clash Royale, and Fortnite. All four of their merchandise drops so far have sold out in 20 minutes or less.
“It’s been exciting to watch eSports become a cultural phenomenon in 2018. I’ve spent my ten-year career in eSports growing the ecosystem and am proud to have Drake and Scooter join as my partners to help take 100 Thieves to new heights. Our top priority is to win world championships, but our ambitions go far beyond competitive gaming,” said Nadeshot in a press release. “With Drake and Scooter’s support, we’re going to build a lasting brand on the back of the content and apparel that our fans have come to love, aggressively expand into more games, scale our apparel business, and build a world-class management team,” he continued.
Congratulations to everyone involved in the historic deal!