50 Cent has had a lot of success with his television series Power and now he’s leveraged it into a $150 million deal with STARZ.
Variety reports that Curtis signed a four-year contract to produce and develop new material for the media titan in partnership with G-Unit Film & Television Inc. This will include a three series commitment, a dedicated development executive, and finances for developing G-Unit projects.
Jackson said this about the deal:
“When I sat down with Chris Albrecht and walked him through my plans for G-Unit Film & Television going forward, he let me know I was essentially requesting the biggest deal in premium cable history. I am excited to announce that we’ve made that partnership between myself, G-Unit Film & Television and Starz/Lionsgate and we will continue our proven track record of breaking records and delivering unique content for audiences around the world. Get The Strap.”
“Both on screen and off, Curtis has proven that he can deliver content that our viewers want to watch. He is the real deal, and we have given him a real deal, with what I believe to be among the most significant deals to date for an Executive Producer in premium television. We’re pleased to expand our relationship and consider this the beginning of many new and exciting ventures to come.”
Power maintained an average of 9.3 million viewers per episode during its fourth season and 7.3 million lifetime. It won three NAACP Image Awards earlier this year and is the most viewed show STARZ has ever had. 50 played the role of Kanan up until recently when the character was killed off in season five.
The New York rapper has two fresh series in the works already, Black Mafia Family and Vanguard. The first is inspired by the story of Big Meech and takes viewers through the drug and rap industry, while the second details the life of an ex-Navy Seal who returns to his checkered past in Long Beach.
Congratulations to 50 Cent and everyone else involved in the deal.