Just as promised, Diddy follows up tonight’s BET Awards ceremonies with the release of his new documentary Can’t Stop Won’t Stop: A Bad Boy Story.
The hour long film details Diddy’s climb to the top of the music industry, becoming one of the richest moguls in entertainment today.
“In 1993, Sean “Diddy” Combs, a.k.a. Puff Daddy, founded Bad Boy Records, and changed popular culture forever. In 2016, the Bad Boy Family reunited in Brooklyn, New York for the biggest homecoming in hip-hop history. Can’t Stop Won’t Stop: A Bad Boy Story explores the passion and personalities behind the empire, and goes inside the making of a movement and the staging of an unprecedented musical event. This is an intern-to-CEO story—a raw behind-the-scenes look at the legacy of Bad Boy through a complex portrait of its mastermind as Combs reunites the Family over a frantic three-week rehearsal period. The film traces the label’s emergence in Harlem and Brooklyn, follows its meteoric rise, reflects on the tragic killing of Biggie Smalls, and celebrates Bad Boy’s influence—all while revealing the love and commitment that binds every member of the Family together.”
Watch now via Apple Music. (You can get 90 days of free service using this link).