Popular liquor brand Jack Daniel’s is expanding its inventory and have linked up with K. Michelle to help them notify the world.
The two have worked together in the past, and now the R&B singer will serve as a brand ambassador for Jack Daniel’s latest creation Southern Peach as part of their Country Cocktail line.
Michelle had this to say about the partnership:
“Jack Daniel’s is a brand with rich history. Also being from Tennessee, I’ve always appreciated how JD falls in line with my Southern values. This collaboration with Jack Daniel’s Country Cocktails is a celebration of all those values, and I’m excited to share that with my fans.”
Brand Director Casey Nelson added, “We are excited to team up with K. Michelle for Jack Daniel’s Country Cocktails, Southern Peach. K. Michelle has been a friend of Jack Daniel’s for quite some time, and we are excited to embark on this new journey together.”
The alcoholic beverage is only available in select states including Texas, Tennessee, North Carolina, South Carolina, Florida and more, but will be distributed nationwide beginning sometime this May.
Congratulations to all parties involved.
My friends at @JackDaniels_US and I are so excited about my favorite flavor, #SouthernPeach! It’s being released TODAY exclusively to WV, NC, SC, GA, TN, FL, MS, AL, AR, TX, MO, IL, WI. Coming to all states in May! Ask for Jack Daniel’s #CountryCocktails Southern Peach in stores where beer and malt beverages are sold. ?✨ #JackDaniels