Nipsey Hussle continued his Proud2Pay campaign with the release of his latest project Mailbox Money, which gave fans the option to download the mixtape for free, show their support via iTunes, or hand over $1,000 for a rare physical copy that came with several bonus incentives.
Naturally, many people were confused about why a rapper would attempt to sell their project for $1,000 when it was readily available for free. Having moved 60 copies of Mailbox Money to people with thousands falling out of their pockets, Nipsey had this to say to The Guardian:
“It surprises me. As much as I believe in it. Every time I get a transaction, I get a text on my phone, and I’ve been hitting them back. The feedback and the connection I have with these people help me understand the psychology of the person paying $1,000 for some songs that, realistically, you could download for free.
The highest human act is to inspire. Money is a tool – it’s the means, not the end. [Inspiration is] the metric that dictates whether or not a project is a success. It’s more realistic than trying to aim for radio play, or trying to satisfy an A&R, or the other gatekeepers on these platforms. I don’t even know how to create with those things in mind. But if you tell me the goal is to inspire? That makes my job a lot easier.”
In addition to the getting the physical Proud2Pay copy of Mailbox Money, fans who shelled out $1,000 will also receive access to an exclusive listening session of Nipsey’s upcoming album Victory Lap.
Do you think Mailbox Money was a success? Sound off in the comments section below.
Still haven’t heard the mixtape yet? Listen for free here and if you dig it enough to drop a stack you better do so quickly. Only 100 physical copies were made, which means there are 40 (or less) left right now.