When you think of rappers designing sneakers, names such as Kanye West, Pharrell, Big Sean, Cam’ron and a few others come to mind, however Ja Rule has decided to try his hand in fashion as well, recently teaming up with Steve Madden on their Maven x Madden collection.
The two business moguls revealed the five pieces of footwear in Las Vegas earlier this week at FN Platform, and when asked about the experience Ja stated, “I wanted to partner with Steve to create a line that was both stylish and affordable. I love all the styles, but my favorites, I would have to say, are the high-top suede and the high-top dress shoe. The Maven motorcycle-stye boot is something different from anything out there. The key on the front of the shoe represents freedom: freedom to be creative.”
Steve Madden was pleasantly surprised with how innovative and excited Ja Rule was and said, “He’s an awesome guy. We click. It’s been fun to collaborate with artists. I enjoy it. I enjoy the creative spark.” The pair have developed a friendship outside of business and are looking forward to catching the upcoming Floyd Mayweather vs. Manny Pacquiao fight together.
View the entire Maven x Madden collection below and look for them to hit shelves this Spring. I’ve also included a photo of the new dress shoe they have coming.